About Us

Brief:

Silver City is a silver jewellery store based in Lebanon. As both a retail and wholesale establishment, we curate an extensive collection that caters to every taste and occasion. From casually lightweight pieces ideal for everyday elegance to luxurious, opulent designs, we invite you to explore our diverse range. At Silver City, we take pride in offering high-quality silver jewelry that transcends trends, allowing you to express your unique style with sophistication and flair.

Our Story:

Our business dates back to 1978 when Silver City's founder, Noubar Soghomonian, started out his journey working as a diamond setter in Bourj Hammoud Lebanon at the early age of 16 years old, where he stood out for his excellent work, his persistency, and attention to detail. In 1980, by the time he was 18, he started working on his own and set up his own atelier, designing and manufacturing diamond and gold jewellery in Lebaon.

In 1989 he travelled to the UAE to further perfect his craft in the booming industry. Given his modest background, he believed that high quality jewellery should not be limited to diamonds and gold and dreamt of opening a store to provide high end jewellery to everyone at affordable prices. Given that silver is a precious metal, he found it as the path to his vision and shifted his focus to silver jewellery when he finally got the chance. Given his keen eye in detecting high quality jewellery, and his extensive experience in the diamond jewellery industry, he successfully found the best silver jewellery available from around the world and founded Gulf Jewelers in 1990. Gulf Jewelers operated for 6 years as a silver jewellery wholesale store in the in Abu Dhabi, distributing silver jewellery to the Arab and International market. As the demand for his products increased, Noubar moved to Dubai and established Silver City that operated in both retail and wholesale markets. In parallel to Silver City’s operation in Dubai, we were operating in Lebanon as well up until the year 2000, where we completely moved back to Lebanon.  

Our Mission:

At Silver City, our mission is to provide a global community, spanning men and women of all ages, with a diverse array of high-quality, contemporary, and authentic sterling silver jewelry. Our aim is to inspire individuals worldwide to express their unique personalities through our broad spectrum of tastes and styles.

Much like the rich diversity found in every city across the globe, Silver City caters to all preferences, offering an extensive range of styles and collections. We take pride in being the epitome of a silver jewelry destination, symbolizing a city that truly has something for everyone.

Why we do it:

Here at Silver City, we truly believe that jewelry is your personal expression, turning any outfit into something uniquely yours. It's not just an accessory; it's a form of self-expression, letting your style, mood, and identity shine.

Picture jewelry like a special language – every piece tells a story, sending out your unique message to the world.

Our mission is to make the joy of wearing beautiful jewelry accessible to everyone. With silver being precious and affordable, you have the freedom to play with your style without breaking the bank.

Silver City is your go-to for affordable luxury in fine jewelry. We offer modern, high-quality silver pieces. Come join us on this journey where each piece isn't just an accessory; it's your unique way of expressing yourself.

How we do it

We collect the best jewelry from all around the world, from the Luxurious West, the Bohemian East, and the Majestic Oriental worlds. Our wide variety of designs and collections allow you to diversify your look and style to help you to stand out and express yourself in your own unique way. Even though we do not manufacture ourselves, we do have the option of customization for those who want a unique piece of jewelry, or for those who want to gift that special person a special gift from the heart to convey their love and appreciation in their own unique way. In addition to selling retail, we are also wholesalers that distribute to jewelry and fashion stores all over the world.